I was doing some research on how the Six Degree theory might apply to marketing of one sort or the other. 

I found two pretty good articles.  The one I am attaching is an article about LinkedIn and how it fits the Six Degree model.  LinkedIn is akin to the Social Media things being talked about in the forums.

Anyway enjoy the article, I hope there will be a pebble of knowledge you can glean from it.

You must be familiar with the term “six degrees of separation”? If not, it basically means that if you are in reach of a group of people, and they are in reach of a different group of people, than you are 6 “reaches” away from the whole world. And, if that’s the case, than you can use LinkedIn’s networking concept to gain reach of anyone in the world who is also participating, just through the law of six degrees of separation. 

If you haven’t experienced it already than you truly must. LinkedIn is a professional network unlike most others. It provides you with an opportunity to connect (like the six degrees of separation) with your connections and their connections, and so forth. Basically, on LinkedIn, you can be introduced to anyone as long as you have a connection that knows that person. The greatest part, they even show you if you are connected to the person up to two degrees or if they are in one your groups! 

So how can LinkedIn and the six degrees of separation help you? 

While here at our company, it has generated sales through our CEO’s profile. It is unbelievable to watch someone sign into LinkedIn and go to their inbox to find out that a connection was introducing them to one of their connections. We like to call it six degrees of separation at its finest, or you could just call it an easy sale. Let’s just say that LinkedIn has made it possible for our company to get recommended to many users we don’t know, through our connections! 

Aside from this, we have also established sales by joining groups and connecting with the users that are looking for certain answers. I remember logging into my account one day and seeing that someone was looking for training in Social Networking for their company. Quickly, I replied with an offer for our course we just finished creating. Yet again, Linked In provided another great opportunity to create a sale through connections! 

Although these are just a few of the benefits that LinkedIn has offered, it has definitely taken the true meaning of six degrees of separation and worked it to its finest. The employees at our company now have the chance to connect with millions and generate sales around the world with this simple website that took a phenomenal concept and turned it into LinkedIn.