Six Degrees of Separation, stalled on the fifth degree but has broken loose.  So let’s revisit the degrees (links) as it were.

As I stated in my first post, Alex Jeffreys’s Marketing With Alex mentoring program was basically my first link to my latest attempt at internet marketing.   2nd Degree.   Me being 1st degree of separation hence my first link becomes the 2nd degree.

Even though I had made earlier attempts to break into  internet marketing and actually had developed that second degree  there did not seem to be common purpose with those programs  so I never made it to the third degree.

Maybe it was the program but most likely it was my own lack of knowledge of how to implement.  How to plan and set goals, objectives and strategies to forward toward those goals.

 The biggest shortfall was “not” developing an email list. 

Then came Alex and it became clear that Alex’s purpose and my purpose tended to line up.  One of the entrical parts of the six degree theory is linking with someone of common purpose.  Someone who knows where you want your efforts to end up and not someone who is just trying to sell you something.

If you were trying to ship a package from point A to point B and you only knew that point B was somewhere in Australia let’s say.  It wouldn’t do any good to give the package to the US Post Office or UPS or Fedex.  They are in the shipping business to make money not to try to figure out where the package destination is.   You would need to give the package to someone who had a common purpose to reach someone at point B.

Then your 1st link will look for someone with a  common purpose which connects to the 2nd link and so on and so on.

The third degree or link in my chain became the process of building an email marketing list.  Alex introduced me to a couple of successful ways to build a list, “blogging” and “giveaways”. 

Blogging provides a platform to connect with other people who may have a common interest in what you are doing.  Someone who may know someone or someway to connect to another link moving you toward a viable on line business niche.  So your forth degree (link) could very well come from your blog.

Giveaways on the other hand provide you with a direct platform to build your a list.  When you give away a product you are actually selling the product for someones name and email.  People in your list  may also have common interest in what you are doing because they are interested in the product your have gifted in the giveaway which will usually be ebooks and reports on marketing.  

This obviously is not always the case because there is a lot of information products that have nothing to do with marketing that people are interested in obtaining.   I have had some pretty good response (opt ins) to this type of gift.

Anyway you develop it the list becomes your forth degree even though the list may come from different sources.  The list becomes the hub of people that will eventually provide prospects, customers and clients.

Prospects being the fifth degree and of course customers and clients being the objective of your business or the sixth degree.

I developed a few prospects from my meager list but none of them appeared interested in anything but the free stuff I was giving away.  Except for one person who contacted me for an entirely different reason. 

This person was interested in a product that I did not have to give or sell.  He/she was basically just seeking information, but the sharing of ideas eventually became a business relationship of sorts. 

A related niche market has been the outfall of this relationship.  Yet to know if it will produce any substantial income but the results so far show promise.

My sixth degree was originally targeted as my first customer.  I have since changed that target to “A viable on line business”.  

Broadening your goals and objectives I believe makes sense.  For example it would be better to have a “Fasteners” business as opposed to just a “Zipper” or “Snaps” or “‘Safety Pin” business.

Let’s hope the momentum sustains itself.